Don’t Start a Business Until You Read These First!

Kariuki Maina
By Kariuki Maina 15 Min Read

It Seems Like Everyone is Starting a Business These Days.

There’s a solid reason, too:

  • Social media is become a constant in our lives.
  • Organizations are going digital
  • E-commerce monopolies are absorbing mom and pop stores,
  • Additionally, the proverbial “work until you’re 65, then retire on the money from your 401k plan and Roth IRA” is no longer relevant.

You start to wonder, “9-5, what?” when you see someone making money off of something they produced that becomes viral and almost (no pun intended) becomes a millionaire overnight. What are you going to do as a result? If you weren’t reading this, you probably already knew. You’ve made the decision to embrace the shifting economic landscape by opening your own company. But don’t believe you have to do it alone; there are plenty of resources available to assist you in getting started, but it can be difficult to sift through the sea of material to discover those that will specifically address your requirements as an entrepreneur. I have wonderful news. I made the decision to save you some time by compiling the top 5 business books that I think would provide the answers to your most pressing queries. These are the criteria I used to choose them:

  • They’re bestsellers
  • I felt they solved major pain points based on online business and financial surveys
  • I’ve successfully applied the insights from these books in my career as a digital marketing manager.

Business moguls of today like Warren Buffet, Elon Musk, and Oprah Winfrey attribute reading as a factor in their success. They keep reading even when they are at the top of their game because reading equals education. “The more you know, the more you grow,” the saying says. Therefore, go through our list of the top business books to get your firm off the ground faster.

1. No Excuses

You must first have your life in order before you can succeed in business. Not even playing, really. I’m here to warn you that the poisonous habits you presently have will follow you into your business and ruin your connection with it (I’ve seen this working with small business owners), so you need to get rid of them before you ever decide to start a business. “No Excuses” My life was completely transformed by The Power of Self-Discipline. Although my life was good and I was working as a university professor in South Korea, I wasn’t content. My mind, body, and soul were warning me I was taking a pointless detour on the route of life, and I felt restless and burned out after teaching for more than 17 years. No Excuses appeared before my eyes with the force of the cyber-Gods with only one internet search on “self-discipline.” No Excuses invites you to undertake some introspection, wants you to identify your goals and ask yourself the difficult questions. Before you start your own business, make a commitment to change everything in your life that isn’t working for you. Fortunately, someone—or you—has already figured all of this out. Brian Tracy is his name. I’ll wager my life that No Excuses will ask you questions that no one has ever asked you before. And these inquiries are significant since they’ll force you to:

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  1. Reflect on the choices you’ve made in your past
  2. Change how you evaluate your present
  3. Plan how you’ll shape your tomorrow

Who’s this book for?

This book is for anyone, but it’s primarily for those who:

  • When things aren’t going as QUICKLY as they’d want, they have a tendency to lose interest or concentrate too soon and give up.
  • Get really excited to start a brand-new, interesting project and dive right in, only to burn out much too quickly and lose the ability to keep it together. (I’m at fault!)
  • recognize that whatever routines or actions they have been engaging in for the majority of their lives are no longer effective and desire to alter them.
  • wish to improve their use of self-control in daily life

Pro Tip

  • Having a notebook on hand (i.e., hard-copy, digital) jot down the inquiries and your responses to the inquiries in the diary. Reading something on a page and mentally responding to it is one thing; seeing it written down is quite another. You’ll feel a deeper connection to it.
  • If self-help (or self-development, as I prefer to call it) isn’t your thing, this book probably isn’t for you. However, at least give the first chapter a shot before you decide to give up.

2. Start Your Own Business

Please excuse my blasphemous tone, but THIS IS THE BIBLE of start-up manuals. This book is truly a gold mine of knowledge and resources, and I wish I had known about it and read it sooner. This is the only startup book you’ll ever need, in my opinion, if only for the fact that the final three books on this list each give their own unique set of greatness. But I’ll let you make that decision; in all honesty, you should. Even the table of contents shows how well-organized the information is.

Pro Tip

  • Take your time reading this book and take in all the knowledge it contains. There is a lot to take in. Although it’s an easy read, there’s a lot of information there, so take your time.
  • Check out the websites the book recommends as soon as you read about them, or at the very least, have a highlighter on hand to mark them so you can locate them later.
  • To get a sense of what awaits you on this adventure, read a few pages from each chapter. You’ll be able to know straight away if you’re prepared to start the process of starting a business.

Who’s this book for?

This book is for those who…

  • are completely new to business and aren’t yet sure if they’re ready to go in.
  • They already have a product or brand in mind and are looking for advice on how to launch it.

3. Will it Fly?

The main difference between Pat and Brian is that Pat wants you to utilize the answers to these questions to help create ideas for your business. Brian similarly poses the kinds of goal-setting questions that are essential for the success and growth of your company. You next evaluate your ideas’ marketability by putting them through a number of mini-tests (don’t worry, it’s not as terrifying as it sounds). Additionally, his book contains links to additional materials that you can access on his website through his online course and use as you read along. It really depends on you, but I find that using a companion guide helps me organize my thoughts and make the most of the experience.

Who’s this book for?

This book is for those who…

  • know NOTHING about running a business.
  • are unsure about how to structure their company strategies.
  • seeking advice on how to “test” their company ideas to determine whether they can succeed

Pro Tip:

  • A useful tool is the author’s online course. Others of it I used, some I didn’t, but I really suggest sometimes looking it over.
  • Don’t leave it aside too long. I made this error, and as a result, I had trouble recalling what I had previously read.

4. Crush It!

I finished this book’s 142 pages in one hour without ever putting it down! I also desired more. I just want to say, “Chapter 10 guys.” Tenth chapter.

Who’s this book for?

This book is for those who…

  • are seeking to improve sales by optimizing their social media presence.
  • are keen to understand how to increase the number of people who visit their social media platforms
  • Need assistance with branding
  • intend to leave a “legacy.”
  • like those who offer you the truth without any pretense. Gary doesn’t waste time; he gets directly to the point. See “Care” in Chapter 9.

Pro Tip

  • Check the websites mentioned in this book, which was published in 2009, as some of them have undergone name changes or have merged with other businesses. Gary mentions, which is now Hootesuite, as one example.
  • The good news is that Gary has updated this book with a newer edition titled Crushing It: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too.

5. The Millionaire Fastlane

Another author that gets directly to the point is MJ DeMarco, who is definitely NOT the last. His straightforward style not only inspires you to take action in your life, but it also has a profound influence on how you view success. According to Demarco’s metaphors for wealth perceptions, individuals often follow one of the three routes described below:

The Sidewalk: People who lack a financial plan, are impulsive with their money, live paycheck to paycheck, are looking for a big “hit” to make them rich (like winning the lottery), and don’t see how their current skill sets can be applied to building exponential wealth for the future are also referred to as “Judge Judy” people.

The Slowlane: Are people who don’t take on too much risk, put up with a 9–5 job they despise for the sake of security, wait till they retire, and then regret it far more than they ought to.

The Fastlane: Long-term gain may be had by those who are ready to leap in and take a chance. who focus on the limitless potential for prosperity rather than the limited. The following example sums up fastlaners in a nutshell:

You come across a mansion while strolling along the street. What do you tell yourself out of the following?

a.) “Must be nice, I’ll never live in one of those.

b.) “I’m gonna’ live in one of those one day.

As you would have anticipated, someone in the Fastlane would select option “B,” and from that point on, all of their decisions and deeds will be directed toward obtaining that. But don’t imagine this book is exclusively concerned with “materialistic” gain; that would be incorrect. It emphasizes finding happiness. As much as we may complain that money cannot purchase happiness, consider the following: While money cannot buy happiness, it can buy you freedom, and freedom equals happiness. This book deconstructs outmoded notions of success and options. Our generation is quite different from our parents’, and we don’t want to live in our ideal house or tour the world until we’re 70, only to have to go to bed at nine o’clock. However, reading this book will alter the way you see wealth, money, and the decisions you make to get it.

Who’s this book for?

This book is for those who…

  • are slogging their asses at a 9–5 job that they’re sick of, and they need a boost of motivation to take the action they know they should have taken years ago. Quit.
  • an unhealthy connection with money and is COMMITTED to changing that.
  • are eager and ready to embrace a “Fastlane” life, but need the encouragement of others. DeMarco is extremely aware of this and adopts a supportive attitude toward you.
  • Don’t want their investing plans to solely contain Roth IRA and 401K savings so they have to wait till they are 60 or 70 to take advantage of anything.

Pro Question

Any additional books you think should be added to the list? Comment below with the title and author. I’ll check em’ out and review them for a future post. Happy reading!

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By Kariuki Maina Kariuki Maina
In a world full of worriers, be the warrior.
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1 month ago

[…] entrepreneur’s dream is to acquire finances and have money available to launch a business. A business newbie may now set his sails in action after successfully navigating the rough path of […]

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