How to Become an Influencer: 12 Essential Steps

Kariuki Maina
By Kariuki Maina 25 Min Read

The work of an influencer may appear simple and relaxed. People believe that all they do consists of sometimes posting on social media, making a ton of money, and calling it a day. But in fact, it takes a lot of time and work to become a legitimate influencer. And even more persistence is needed to maintain influence and focus on follower retention.

We clarified what constitutes an influencer, how to become one, and the means through which influencers get income.

Save this page in your favorites so you can return for additional advice in the future because it contains a ton of useful information that is probably difficult to absorb all at once.

What’s an Influencer?

Anyone with a high level of authority and popularity within a certain sector or area might be considered an influencer. You obtain a certain amount of followership as a result of your experience, success, or subject-matter knowledge, and this helps you establish this authority.

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💡Suggested readHow an Instagram Influencer Can Get More Followers in 2022

Influence measurement is a complex process. We’ll talk about particular measures that may indicate a person’s popularity and impact in the future. Another factor that qualifies as “influence” is the fact that other people respect and look up to these individuals and seek their guidance. Because they are aware that influencers are a reliable source of information for their audience, businesses partner with influencers for their marketing initiatives.

It’s important to understand that influencers are not always identified by the number of followers they have. Instead, someone with a few thousand followers might equally count as influencers in a given sector or on a certain social media site.

Let’s examine the different categories of influencers in light of this.

Types of Influencers

Influencers are divided into these categories:

  • Nano-influencers: 1,000-10,000 followers
  • Micro-influencers: 10,000-50,000 followers
  • Mid-tier influencers: 50,000-500,000 followers
  • Macro-influencers: 500,000-1,000,000 followers
  • Celebrities: Over 1,000,000 followers

💡Good to know: Most marketers prefer advertising with active micro-influencers and macro-influencers. A very small percentage works with celebrity endorsers.

How to Become an Influencer: 12 Essential Steps

Step 0. Define If You Want to be an Influencer or Content Creator

Maybe your true desire isn’t to be an influencer. Users engage with influencers often. They exude inborn charisma, a compelling presence, and an Instagram feed that is pleasing to the eye.

They frequently have a sizable fan base that consistently supports their efforts or the goods they recommend.

The selling point of a content producer is their work, but an influencer focuses more on the rapport and trust they develop with their audience.

1. Determine Your Niche

Your influencer journey will probably begin by establishing yourself as a micro-influencer in a certain area if you are not a celebrity or a member of a famous family. And you have to locate it.

Although micro-influencers don’t have enough followers, their little audiences benefit from the effective word-of-mouth that they generate. It’s a wonderful place to start because brands actively collaborate with micro and even nano-influencers.

If your specialization is vast (for instance, technology or fashion), you may focus it to produce unique content that no one else produces using your knowledge.

Typical questions you should ask yourself before coming up with a niche:

  1. What am I good at?
  2. What am I an expert (or nearly an expert) at?
  3. How can I help people? Which problems can I solve?
  4. What interests me? What do I like to do for free?
  5. Which content do I love to consume? Which content do I love (and can) create?

You’ll more or less know which industry you can affect once you’ve answered these questions.

2. Find Your Platforms

You’re not compelled to use every platform out there. You could even be unable to be. There are several Instagram alternatives, each with its own unique features. Find the platforms that your target audience, other influencers in your field, and you personally like using before making your choice.

Being everywhere is great, but you will need to provide original, distinctive content for each of them. When you first begin, this might be intimidating.

Influencers frequently use the social media sites Instagram, TikTok, YouTube, Twitter, and Facebook. You may also take into account LinkedIn, Pinterest, or even Telegram, depending on your specialty, demographic, and even content.

The ideal site to use initially depends on the type of material you want to or already enjoy producing. For example, if you’re a designer or visual artist, Instagram, TikTok, and Pinterest would be the greatest options.

If you enjoy writing but lack good visual skills, you can participate on Twitter, Linkedin, or Facebook.

💡Suggested read: How to Come Up with Engaging Instagram Captions

3. Come Up with Content Strategy for These Platforms

It’s time to develop a content plan for these channels once you’ve decided on your specialization and the material you’ll generate to launch your influencer career.

There is no one blueprint for a content marketing strategy, but there are fundamental guidelines on how to create one. Content strategy is unique based on each influencer or company.

There is no one-size-fits-all method for developing a content strategy because it depends on your objectives, industry, and personal tastes.

When coming up with your content strategy, think of these facets:

  • Content forms (videos, infographics, written posts, visuals);
  • Tone of voice (how you want to speak with your audience);
  • Content types (evergreen and topical, real-time content);
  • Goals and objectives of your content: entertain, educate, sell, etc.
  • Backlog of content ideas, topics, and keywords: Create a note on your phone or a Notion page to save all the content ideas that will occur to you at random (and they will!). Simply glance over the paper the next time you run out of ideas and create an article.
  • Become familiar with all the material forms that a certain channel has to offer. For instance, there are many different content kinds on Instagram, including feed posts, Reels, stories, feed videos, live streams, Guides, and now even NFT collectibles! Utilize all of the material a platform has to offer.

4. Learn the Difference Between the Platforms

As we previously stated, becoming an influencer doesn’t need you to use every channel available on the internet.

However, you must be aware of how to apply those. When creating images, take into account the platform-specific requirements, such as the maximum number of characters or words for a post, as well as the media sizes.

Additionally, even if you yourself don’t use a certain social media network, you still need to know who does because they can be your target audience!

Before transferring to a platform, research the demographics of its user base. Maybe you’ll decide to avoid Snapchat after learning that it’s mostly used by teens and young adults.

5. Collaborate with Other Influencers

Being an influencer is no exception; you cannot be successful in any endeavor without networking. You should get to know other influencers if you want to be one yourself.

Follow those who have influence over you if you wish to increase your influence. You may use Google search, the social media platforms’ built-in search engines, and third-party applications to locate influencers in your field or other sectors.

When you locate some, get in touch with them to offer a partnership or a shout-out. A lot of them would be delighted to work with you.

6. Optimise Your Platforms

Oh, that trusted SEO! You may optimize your social media channels in addition to websites, blogs, and marketplaces. On social networking sites, though, things are a little different.

When you first start out, you should concentrate on and optimize one or two of the channels you’ve selected.

Typically, the following things are accomplished through social media account optimization:

  • Write a concise and distinct profile bio that describes who you are, what you do, and your areas of experience.
  • Select a profile photo that features your face. Include a cover photo if appropriate.
  • Change to your account’s Business setting; practically all social networking sites have one. Business and creator accounts give you metrics and insights into the success of your profile, allowing you to monitor the development of your account.
  • Leave your contact information in a visible location. You may include your email address or phone number directly in your bio on several social networking sites. Ensure that advertising can readily find your contact details.
  • In the header of the social media platform, cross-promote your other social media accounts and, if you have one, your website or blog.
  • Create a social media handle that is simple to remember and easy to recall.

Additionally, there are other optimization techniques that are specific to each social media platform, such as Instagram Highlights, Twitter Location, LinkedIn Workplace, and similar ones.

7. Don’t Leave Your Audience Without Content

It’s time to think more strategically now that you’ve chosen the material you want to post and the platform where you’ll distribute it. Create a content plan and a content schedule.

It is in your best advantage to post often on social media platforms since they give priority to content providers who do so. This results in a platform with a steady flow of people who engage with the material. Nobody loves spam, so it doesn’t have to happen too often, but consistency is crucial.

Your chances of being found by new audiences increase as you become more consistent.

You decide how frequently, whether it’s daily or weekly. The more you engage with your audience, the more understanding you’ll get about their online habits, the kind of material they want, and the best times to post it for maximum exposure.

Here, we return to discussing how the platforms you’ve selected vary from one another.

Some platforms, like Twitter or Pinterest, are more active in terms of content distribution and necessitate more regular updating (several times per day); nevertheless, for Instagram, 2-4 times per week may enough.


Social media strategist tools may help you organize your content publishing.

8. Talk to Your Audience in Comments

Don’t ignore the remarks or ideas of your present followers because they are your biggest resource. When you have a large following, it is difficult to reply to every remark, but even in this situation, you may occasionally engage with them via articles, live broadcasts, and comments.

Your audience won’t be very big when you first start out as an influencer, allowing you to speak to them personally.

Here are a few tips on how to communicate with your audience:

  • Stay friendly and polite.
  • Be consistent with your tone of voice.
  • Don’t react to haters or trolls. Especially trolls.
  • Start conversations, not just answer questions.
  • Post in groups, pages, other influencers’ comments, and brands’ accounts, not just your own profile.

Your influence will grow if you participate in communication.

9. Create a Website or Blog

However, interaction and communication go beyond social media. Even if you don’t initially require a website, you’ll eventually realize that you have a lot more to say than can fit in a single tweet or Instagram post.

After that, you want to start a blog or website where you may direct your fans who follow you on social media.

You can develop your website on your own these days thanks to content management systems like WordPress or Wix that don’t require programming or web design expertise. Long-form content on your website can improve your social media presence and engagement.

What’s more, with a website or blog, you can make money online. You only choose the highest paying AdSense keywords, 

host your blog in a free or cheap webhosting site, then monetize the blog via affiliate marketing or AdSense.

💡Suggested read: Tips on How to start your own blog with no coding or knowledge.

10. Constantly Come Up with New Topic Ideas

Although it may appear simple, always coming up with fresh ideas and making an audience pleased with new material is undoubtedly one of an influencer’s most difficult duties over time.

Though inspiration may come and go, we must always provide our audience with engaging material. A backlog of content ideas was previously mentioned in one of our earlier processes, but how do you really come up with these ideas?

In addition to our natural creativity and imagination, you may utilize technologies that are designed to assist you in coming up with fresh content ideas.

Here are a few examples:

1. Google Alerts. You may set notifications to be delivered directly to your inbox with certain keywords and themes. In essence, the links in these alerts lead to websites and blogs that include content on the subject or phrase you choose. You may read these articles as they arrive in your mailbox and obtain inspiration for future blog posts.

2. Feedly. To obtain news every day in one spot, simply subscribe to your favorite sources within the tool.

3. Quora and Reddit. These websites are full with subject ideas that individuals, not media editors, came up with.

4. Google Trends. This application provides you with reports on the current global trends. Ideas for real-time postings can be found there.

5. Ahrefs or SEMrush. Professionals that work with digital material, such as SEO specialists, content marketers, copywriters, digital marketers, webmasters, and others, use both technologies. The features of the applications are comparable in functioning, and many of them will be unimportant to you. However, they provide a variety of techniques for content producers and influencers to uncover fresh subjects and keyword ideas for postings by looking at the material of rivals, trending keywords, and the most popular search terms on Youtube and search engines. There are countless possibilities for material here.

11. Reach Out to Brands

You are already an influencer if you are truly at this stage! You produce excellent material, and your fan base enables you to work with companies. Keep in mind that this following doesn’t have to be substantial.

Regardless of the social media platform, we think a reasonable (or even psychologically cozy) requirement for beginning to collaborate with brands is 1,000 followers.

It’s a frequent fallacy that you can only work with brands if you have a large following. Because they are less expensive, have greater engagement rates, are more personable, and are closer to their audience—many of whom view them as friends—brands are now increasingly choosing micro and even nano-influencers for sponsored postings.

Here are some other things to keep in mind if you decide to reach out to a brand for partnership:

  • Not only is your stuff of high quality. It’s also not in any way unpleasant or indecent.
  • The target market for the brand is comparable to your target market.
  • Keep a list of the companies you wish to collaborate with in the future. Then contact them directly.
  • Even if the things that businesses provide you are not what you typically use, be grateful for them.
  • Avoid promoting items that don’t align with your ideals. In an effort to get quick money, advertising things like casinos or scams is a poor tactic.

How to Get in Touch with a Brand

It’s not that difficult. You may get in touch with them via their social media direct messages (DMs), comments on their most recent post, or the contact information on their websites. Some companies have particular forms on their websites that anyone who wishes to become a brand ambassador may fill out in an effort to find brand ambassadors.

Keep trying and follow up if, after your initial inquiry, the brand doesn’t react. Remember to conduct oneself professionally:

  • Include your contact details.
  • Elaborate on how exactly you can help them.
  • Include links to some of your other channels.

Research the company, what it offers, who uses it, and, if possible, become familiar with its products in advance.

Make sure your audience and content relate to this brand. For example, if you’ve always wanted to promote software, it would be challenging to do so if your site discusses cosmetics.

Influencers are frequently instructed by brands on what to do and what language to use in their promotional postings. Go ahead if you’re alright with it. But keep in mind that not all brands set the partnership’s conditions, therefore you must discuss your terms beforehand.

If your inquiry is successful, you and the brand can next agree on a contract and an NDA that includes all the terms and circumstances of the relationship.

12. Calculate Your Efforts

The analytics features on all widely used social media platforms let you monitor your success, including account growth, content interactions, visibility rates, and more. Crucial metrics fluctuate between platforms depending on the platform.

If you’re set on having a website or blog, utilize Google Analytics to see how your impact develops in more depth. Google Analytics is a fundamental tool for digital marketing that is utilized for analytics not available in the insights of social media networks.


We’ll briefly mention a few metrics that are significant for influencers but are the focus of another guide:

  • Engagement rate (the % of the audience that interacts with your content and account).
  • Followers growth trend.
  • Saturation rate (% ratio of sponsored posts produced by an influencer to the number of organic posts. The higher the ratio, the more ‘saturated’ the influencer is. This means that any further collaborations with this influencer might end up inefficient.
  • Audience quality (% of bots to authentic users).
  • Reach (the number of unique users who view your account or content).
  • Content diversity (how multifaceted influencer’s content is).

How to Make Money as an Influencer

You must have a motive for wanting to become influential. You want to get wealthy. How? The most popular techniques for influencers to profit from their online presence are listed below.

  1. Partnerships with brands (sponsored posts, reviews, brand ambassadorship).
  2. Affiliate marketing.
  3. Creating digital products like courses, ebooks, or even NFTs.
  4. Coaching and offering expert services: content creation, web design, social media management, mentoring aspiring influencers, etc.
  5. Selling merchandise they create.
  6. Ad revenue from their content through native monetisation programs within platforms. YouTube and Instagram allow creators to earn money by making content.

How Much Do Influencers Earn?

Your sector, the number of followers you have, and the details of your contract with the company paying you to promote their good or service will all affect how much money you make as an influencer.

The more prominent and influential you become, the more money you make.

How to Become an Influencer: Conclusion

The following 12 actions are need to take in order to become a social media influencer:

  1. Find your niche.
  2. Define your platforms of presence.
  3. Create a content strategy in accordance with these platforms’ specifications, formats, and audience.
  4. Find out the distinctionы between the platforms and start posting.
  5. Collaborate with other influencers from your niche and outside one.
  6. Optimise your social media accounts.
  7. Never leave your audience bored with no content.
  8. Communicate with your audience.
  9. Create a website or blog.
  10. Fill your feed with fresh content.
  11. Start reaching out to brands. Don’t be afraid to be rejected!
  12. Analyse your work.

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By Kariuki Maina Kariuki Maina
In a world full of worriers, be the warrior.
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1 month ago

[…] on TikTok, the fastest-growing app in the world, has enthralled the whole generation Z. Most of the people that live close to us are influencers or content producers who produce fascinating short films to amuse viewers all over the […]

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