Review for Omnisend: Ecommerce Email Marketing and SMS Platform – The Good and Bad for 2022

Kariuki Maina
By Kariuki Maina 19 Min Read

One of the top ecommerce marketing automation technologies available is Omnisend. You may enhance your targeting, increase sales on autopilot, and maintain brand coherence across several platforms. It supports a wide range of sectors and is appropriate for online retailers of all sizes. You may keep current by delivering customised messages to the appropriate recipients at the appropriate times via the appropriate channels if you have Omnisend on your side. Because of this, we heartily endorse Omnisend for all of your ecommerce marketing requirements.

Top Omnisend Alternatives to Consider for Email Marketing

One of our top suggestions for email marketing is Omnisend. It might be wise to consider the following choices:

  1. Constant Contact – Best email marketing service for most
  2. MailerLite – Best for beginners
  3. Omnisend – Best for boosting ecommerce with shoppable emails
  4. AWeber – Best for agencies with advanced marketing campaigns
  5. Sendinblue – Best for getting unlimited contacts and emails without upgrading
  6. HubSpot – Best for merging your CRM with email marketing

Read more about Omnisend top alternatives on our previous article.

Omnisend: The Good and The Bad

According to our analysis, Omnisend has few disadvantages and a lot of advantages. Let’s look more closely at what they may be.

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The Good

Easy to Use: Omnisend has excellent usability. It simply takes a few minutes to sign up, and the comprehensive onboarding process makes getting started a breeze. Even total beginners may easily learn how to use the program because to the interface’s simple, clear, and intuitive design.

Furthermore, Omnisend has already done the legwork for you in terms of automating procedures and developing email campaigns. Simply adapt an existing process or email template to reflect your brand, then send it!

Competitive Pricing: In addition to being quite affordable when compared to other marketing automation software, the cost of Omnisend plans may be adjusted depending on the amount of contacts you have. Switching to Omnisend is said to result in savings of up to 50% for users. When they do, they may choose from a more capable solution that meets all of their marketing requirements.

Premium Automation Capabilities: You will be able to utilize automation’s potential like never before with the help of Omnisend. With the no-code automation editor, you can create your own set of customized automatic messages or select one of the pre-built automation workflows.

Using the drag and drop editor, you can quickly adjust the automation sequence, add and delete other channels, clone messages, incorporate splits, and completely personalize your automation. Since everything is visible, it’s simple to comprehend what your buyer will view.

Product Picker: You’ll struggle to find anyone who mentions the Product Picker tool as a game-changer if you scroll through any reviews of Omnisend’s capabilities. Simply pick a product from your online store, have your newsletter automatically incorporate it, and send. With only one button click, the Product Picker displays the product photo, title, price, and brand colors. There is no need for scripting and no time squandered manually entering product photos and descriptions.

One Centralized Platform: You’ll adore Omnisend’s unified dashboard if you struggle to keep track of all the channels your clients are utilizing to contact you. It brings together a variety of platforms under one roof, including social media, SMS communications, and an internet presence. Therefore, you can quickly target them with targeted content within the channel of their choosing rather than circling in circles trying to figure out where your prospects are hanging out.

One-Click Integrations: If there is a function that Omnisend doesn’t offer but that you absolutely must have, you can easily utilize an integration for it because Omnisend interacts with over 30 well-known apps. The one-click connectors Omnisend offers with well-known e-commerce systems like Shopify, BigCommerce, Magento, and WooCommerce, however, are where it really excels.

Easy Software Migration:It’s possible that you wish to move to Omnisend but are understandably afraid of the migration procedure and the potential for data loss. You don’t have to be, though. With one-click connectors for ecommerce platforms, round-the-clock support, and a full data sync, Omnisend makes migration simple. It makes the astounding promise that you can make the transition and have your first automation operating in only 30 minutes.

Excellent Customer Support:In our opinion, having access to a first-rate customer care team is essential when it comes to software. Customer service at Omnisend is rated top-notch. Robots, automatic answers, or protracted delays won’t be present. Instead, you receive assistance from actual people through email, help desk, live chat, 24/7 live rep, and a vast knowledge library. You may relax knowing that someone has your back with an average response time of five minutes.

The Bad

Limited Email Design Options: Despite providing a library of editable pre-designed email templates, reports indicate that consumers have access to a very small number of designs compared to Omnisend’s rivals. Users are also dissatisfied by the dearth of editable holiday-themed themes.

Fortunately, Omnisend does provide customers the option to create and modify their own designs. But before purchasing the software, it’s worth looking through the collection of designs if working with pre-designed templates is vital to you.

Lack of Communication Surrounding Updates:A few users complained that Omnisend’s platform upgrades were not adequately communicated. In other situations, the modifications were so extensive that consumers were left in need of help understanding the new version and were left perplexed as a result. To be fair, there weren’t many of these reports, but there were enough to suggest a little caution.

Significant Price Jump:Although Omnisend has a variety of plans with adjustable price levels, it should be noted that moving from the Standard to Pro plan entails a sizable price increase. Although the Pro plan does come with a ton of more features, customers claim that this does not correspond to the price rise. Before considering if the price increase is worthwhile given the new features you will have access to, we advise trying both plans out for free for 14 days.

Omnisend Pricing

Omnisend has customizable pricing based on the size of your contact list and your company’s demands, which is one of our favorite features. There are four plans offered by Omnisend, and as you go through the plans, more features become available.

The number of contacts you may have on each plan with Omnisend is not limited, in contrast to certain marketing automation systems. Instead, the fee varies depending on how many contacts you select.

For instance, the Standard Plan will cost you $16 per month if you have 500 contracts. In contrast, the Standard Plan would run you $60 per month if you have 5,000 contacts. Because of this price structure, the cost of the plan is proportional to the size of your business, and using the features of higher plans doesn’t cost an arm and a leg.

Let’s take an in-depth look at the four pricing plans Omnisend offers and what they each entail.

The Free plan is best for beginners looking to get started with email marketing. You’ll have access to easy-to-build email campaigns, signup forms, and sales and performance reports. That’s about it, though. The free plan is quite limited but does allow you to send up to 15,000 emails per month, which is quite generous compared to Omnisend competitors.

The Standard plan is for those looking to step up their marketing tactics with automated emails and SMS marketing. You’ll have access to everything in the free plan, plus:

  • Marketing automation
  • Pre-built workflows
  • International SMS (added fee)
  • Custom events
  • 24/7 email and chat support

The standard plan starts at $16 per month for up to 500 contacts and includes 15,000 emails per month.

The Pro plan is the best value for money. It’s designed for those who are ready to unlock the power of omnichannel marketing. It includes everything in the Standard plan, plus:

  • Free SMS credits
  • Web push notifications
  • Audience Sync for Facebook and Google
  • Advanced Reporting
  • Priority access to customer support
  • Customer Success Manager (from 15K subscribers)

The pro plan starts at $99 per month for up to 500 contacts and includes 15,000 emails per month.

Finally, the Enterprise plan is best for those looking for enterprise-grade customization. You’ll have access to unlimited monthly emails and unlimited free SMS credits. You’ll have access to everything in the Pro plan, plus:

  • Email account migration
  • Customer Success Manager
  • Deliverability support
  • Custom IP Address
  • 18 months of web tracking data history

The enterprise plan is based on customized pricing, so you’ll need to contact Omnisend for a quote.

We think Omnisend pricing is great value for money. We especially love that the cost of your plan is tailored to the number of contacts you have. If you’re unsure which plan is right for you, you can try your preferred plan for 14-days for free!

Omnisend Offerings

Omnisend provides a number of capabilities to ecommerce companies aiming to boost their profits and sales. These are the main services that Omnisend provides to its clients.

Omnisend Marketing Automation

Omnisend is the program you need if you want to use autopilot to generate sales across several channels. Even better, Omnisend enables you to perform all of this from a single central platform.

By integrating many channels, like email, SMS, and online push alerts, in a single process, Omnisend elevates marketing automation to a whole new level. This enables you to provide them a consistent, tailored experience regardless of the platform they like.

The pre-built processes provided by Omnisend will also help you save a ton of time when contacting potential clients. You can find several pre-built processes here:

  • Welcome series welcoming your new subscribers and converting them into buyers
  • Product abandonment messages for shoppers who’ve viewed your products but not made a purchase yet
  • Cart abandonment for those shoppers who didn’t quite finalize their purchase
  • Order and shipping confirmation emails to keep customers up to date with their order

For each of these instances, Omnisend has already pre-built all the necessary messages, subject lines, and process settings, ready to get you up and going quickly. With the drag and drop automation editor, adjustments are simple to make.

Finally, you may monitor which automated marketing campaigns are most profitable for your business using Omnisend’s optimization capabilities. For numerous messaging channels inside a single process, automation splits let you customize your unique offers and incentives. As a result, you can compare side by side which follow-up message is converting more customers.

Omnisend has some of the greatest marketing automation capabilities available. Many ecommerce business owners frequently gush about how simple it is to set up and use automated messaging to reach out to potential customers in their raving evaluations.

Omnisend Email Marketing

If you’ve spent many hours tearing your hair out over awkward, ugly email templates, stop now. No coding or time-consuming editing is necessary with Omnisend to create and send attractive and expert email campaigns.

A library of expertly created templates will be available to you, and the drag-and-drop editor makes it simple to modify them to meet your brand. The revised template may also be used for every new campaign. You may also share your stored templates among connected stores if you manage many businesses to save even more time.

The Product Picker is one of the primary components of Omnisend’s email marketing service. You may use it to add things directly from your store to your emails. It conveys your name, pricing, product names, and URLs. Nothing needs to be manually copied and pasted!

The Product Picker is rated as one of the software’s best features by many Omnisend users. They not only save a ton of time, but it also makes the emails look fantastic and allows them to be purchased directly from prospects’ inboxes.

Although Omnisend provides a library of expert templates, customers have complained that the selection of designs is fairly constrained. Additionally, there are no editable holiday-themed themes accessible to dress up your mailings when the holidays arrive.

Having said that, you do have the option to develop a theme appropriate for your business as you are free to construct and personalize your own email designs from from utilizing the drag-and-drop text editor.

Omnisend Omnichannel Marketing

Omnisend will be a breath of fresh air if you’re sick of manually developing and running marketing campaigns across several distinct platforms.

You can build and launch marketing campaigns across five different channels with Omnisend from a single location. You may quickly start your campaign on Facebook, Google, SMS, push alerts on the web, and email.

You will save time and guarantee that your branding and messaging are consistent across all platforms by managing these campaigns through a single, centralized platform. No matter how or where your clients contact with you, this ensures a tailored experience.

YouTube and Instagram are the only prominent channels that are absent from Omnisend’s omnichannel marketing functionality. Although we do recognize that these channels conduct marketing in a different way than the ones described above.

In addition, several customers complained that starting social media campaigns with Omnisend was frustrating. You have to enter the necessary information from scratch each time you start a new social media campaign.

This is not a make-or-break situation in our opinion. Just a little bit annoying? Of course. However, we believe that the bulk of ecommerce marketers are likely to be more concerned with online push alerts, SMS messaging, and email marketing, making this problem moot.

Omnisend Customer Intelligence

Do you want to eliminate any uncertainty from your marketing plan? Utilizing intelligent consumer knowledge, Omnisend makes it simple to target customers effectively. The tool combines analytics, insights, and segmentation to assist you in finding data-driven opportunities with a high potential for impact.

You’ll get a variety of comprehensive yet simple-to-understand reports that let you delve deeply into how your consumers interact with your business. You’ll get updates on:

  • Customer lifecycle stages
  • Retention analytics
  • Funnels
  • Product analytics

In addition, these reports are useful. The goods that are most likely to bring in new consumers and the ones that are frequently abandoned in the shopping cart will be highlighted by Omnisend. You may use this information to customize your automated workflow while keeping consumer preferences in mind.

Numerous consumers say that Omnisend reports are entirely comprehensible and attribute their greater success in e-commerce to the insights they include. Additionally, they claim that compared to rivals, Omnisend’s reports are significantly simpler to comprehend and act upon.


So, if you require marketing automation, would we suggest Omnisend? Absolutely! In terms of multichannel marketing, lead generation, and automation, Omnisend is a market leader. It’s best suited for online store owners who wish to maintain the expansion of their business while saving some time.

We consider the product picker for product-specific email marketing, the premium, ready-made automation workflows, and the ability to manage your complete ecommerce marketing operation from a single platform to be Omnisend’s essential features.

There’s nothing to lose! Give Omnisend a try with a free 14-day trial.

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By Kariuki Maina Kariuki Maina
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